About Elizabeth
MBA Graduate with over five (5) years of experience in Marketing, Communications and Revenue Optimization.
Most recently, I have worked with the corporate and in-house executive teams at Salamander Washington DC to develop the 2024 business plan, as well as marketing and communications plans for the ongoing enhancement project throughout the property including a revitalized lobby, lounge, outdoor garden, two-story spa, refurbished suites and a new restaurant by acclaimed Chef Kwame Onwuachi.
My expertise includes crafting pitches, press kits and promotions for travel and leisure VIPs, developing content strategies for marketing and events, showing clients why they want to be part of a brand through the visual communication of digital design, and using insights and analytics to help reach target destinations.
I have worked directly with Chief Executives throughout the years across industries within my roles ranging from large global brands to small start-ups and independent companies.
In Istanbul, Turkey, I led the development of a brand strategy marketing proposal with the goal of increasing guest satisfaction at the Armada Hotel, and traveled to the property to present this plan to the executive team.
In Charleston, I identified revenue generating opportunities related to marketing, promotions and events and shared these findings with my company’s Chief Revenue Officer in weekly meetings.
In Baltimore, I worked in the global investment management and hospitality industries, where I managed event communications across departments and developed marketing materials for multi-million dollar clients.
In New York City, I led social media content strategies for multiple luxury hotels and resorts worldwide and shared weekly analytics with my agency’s Founder and VP to demonstrate proven growth.
In Maynooth, Ireland, while studying Communications and Marketing during a semester abroad, I traveled to nearly 20 European cities and wrote weekly blog posts which were shared across social media platforms.
I have developed this website to showcase my experience in brand marketing, communications and revenue optimization, while also sharing my personal brand identity.
I hope you enjoy!