FEATURED WORK

Revenue-Driving Marketing Achievements

THROUGHOUT MOST RECENT ROLE IN LUXURY BRAND MARKETING

Email Campaigns

$900,000+ room revenue earned

Crafted monthly email campaigns highlighting seasonal activities and partnerships, and automated lifecycle emails for post-stay, not booked, lapsed leads and guests, birthdays, and e-club, to enhance hotel and outlet demand across the entire guest journey.

Website Management

$4 Million+ total website revenue (organic, paid, direct)

Increased the hotel's online impact with a new website launch, targeted landing pages, and seasonal offers to optimize guest experiences and deliver timely, accurate content, ultimately driving the majority of website revenue through organic search.

Social Media Strategy

1 Million+ followers targeted via influencer marketing

Strategically optimized the social media content calendar, implemented and managed influencer partnership process with emphasis on cross-outlet experiences, increasing departmental profitability, brand loyalty, and substantial hotel engagement.

Cross-Outlet Marketing

$1 Million+ new business from group sales promotions

Created collateral to meet employee and guest needs across all outlets (Guest Services, F&B, Spa, HR, Sales), managed photoshoots to capture content for cultural moments and events, and developed promotions to drive reservations.

Public Relations & Communications

1 Billion+ impressions on media coverage

Crafted compelling content to pitch to regional and national media outlets, and coordinated media visits to highlight revenue-driving seasonal offerings, increasing media coverage, engagement, and brand recognition.

Local Partnerships

Leveraged partnerships with local non-profits, museums, stores, neighborhood communities and happenings to curate unique packages, exclusive events, and enticing promotions, creating memorable experiences that resonate with guests and elevate brand presence in the new heart of the nation’s capital.